Primness

MADE IN AUSTRALIA

Fabrication: 100% Woven Cotton

Description: The Ivy Top is the ultimate wardrobe addition that will elevate any outfit. Featuring a perfectly ruffled hemline and pretty frilled sleeves. A simple scooped bind neckline. It’s the little details that make this top so special. All beautifully constructed with french seams and top stitching.

Length of garment: 60cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA 

Fabrication: 100% Linen

Description: A classic collared shirt re-imagined. The Seaside Shirt is loosely tailored from 100% linen, featuring elbow length sleeves and beautiful shell buttons on the front placket. Boasting a curved hemline. Constructed with french seams and top stitching for a premium finish. For a more undone look, this shirt can be worn with a rolled-up cuff. Casual and effortless, this shirt will become a wardrobe staple.

Length of garment: 74cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Terry Cotton

Description: Crafted from our new ultra-soft and luxurious terry cotton fabrication, the Lover Jumper was designed with comfort in mind. Featuring a relaxed fit that can be worn effortlessly from lounge to brunch. Folded hemband and cuff with a dropped shoulder sleeve and rounded neckline. This is a quality fabric with a looped exterior.

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean. This is a quality luxury fabric, due to the intricate nature please handle with care. Sharp accessories can be abrasive.

MADE IN AUSTRALIA

Fabrication: 100% Organic Heavy Cotton

Description: The ultimate Winter layer is here. The College Pull Over features our signature organic heavy cotton, cuffed sleeves and a button-up neck detail. Banded style collar, falls relaxed below the hips. Your new winter staple with a twist.

Length of garment: 71cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA 

Fabrication: 100% Cotton Fleecy

Description:Our cotton fleecy jumper with a twist, the Westy Jumper features a high neckline and tie detail to keep in the warmth. Relaxed fit for comfort, cuffed sleeve detail, featuring a twin needle hemline. Your go-to jumper for cosiness and ease.  

Garment Length: 70cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: The Liko Dress features our soft, dreamy linen, collared neckline and button detailing down the front. Dropped waist with a relaxed skirt, falls around the knees. Long sleeves and feature cuffs you can wear buttoned or roll them up for an everyday look. Dress up or down, across the seasons, feel comfortable, look effortlessly refined.

Length of garment: 100cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Woven Cotton

Description: Our ever loved Bindie Shirt is back in beautiful new shades. The combination of the crisp fabric and relaxed cut make this shirt a favourite. Featuring a collarless neckline with front placket and shell buttons. French seamed and top stitched for the ultimate finish. This best-seller can be worn dressy or casual. Available in beautiful new tones. Pairs perfectly with the Kumi Pant.

Length of garment: 71cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash separately. Use mild liquid detergents. Do not soak, bleach, spin or tumble dry. Remove promptly. Dry flat in shade. Cool iron on reverse, light press only. Dry cleanable.

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: The Liko Dress features our soft, dreamy linen, collared neckline and button detailing down the front. Dropped waist with a relaxed skirt, falls around the knees. Long sleeves and feature cuffs you can wear buttoned or roll them up for an everyday look. Dress up or down, across the seasons, feel comfortable, look effortlessly refined.

Length of garment: 100cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Organic Heavy Cotton

Description: Our loose cut Cozy Track Top has landed. Long sleeve top in a relaxed fit. Natural stretch with simple A-line silhouette. Featuring dropped shoulders. A rounded neckline with a simple criss-cross detailing. Twin needle hemline and sleeve edge. The Cozy Track Top pairs perfectly with the Cozy Track Pant.

Garment Length: 59cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Organic Heavy Cotton

Description: Our loose cut Cozy Track Top has landed. Long sleeve top in a relaxed fit. Natural stretch with simple A-line silhouette. Featuring dropped shoulders. A rounded neckline with a simple criss-cross detailing. Twin needle hemline and sleeve edge. The Cozy Track Top pairs perfectly with the Cozy Track Pant.

Garment Length: 59cm

Model wears a size 1
Model measurements:
Height 177cm/5'8
Bust 81cm/31’
Waist 66cm/25’
Hips 89cm/35’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Woven Cotton

Description: The Ivy Top is the ultimate wardrobe addition that will elevate any outfit. Featuring a perfectly ruffled hemline and pretty frilled sleeves. A simple scooped bind neckline. It’s the little details that make this top so special. All beautifully constructed with french seams and top stitching.

Length of garment: 60cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: A classic collared shirt re-imagined into a go-to dress. The Seaside Shirt Dress is loosely tailored from 100% linen, featuring elbow length sleeves and beautiful shell buttons on the front placket. Boasting two side pockets. Constructed with french seams and top stitching for a premium finish. For a more undone look, this dress can be worn with a rolled-up cuff. Casual and effortless, this dress will become a wardrobe staple.

Length of garment: 97cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Cotton Voile

Description: The Devoile Shirt Dress is a classic style button up in soft cotton. Designed to be worn crushed. Non-iron. Short sleeves, with two hem splits. Back neck yoke features a pleat. Beautiful natural shell buttons on the front placket. French seamed and top stitched for a premium finish. Casual fit. Loose body in lightweight fabric. Our signature soft cotton makes this the perfect easy-to-wear summer dress. Falls below the knees. 

Length of garment: 117cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Signature Cotton Jersey / 80gsm

Description: The Loose V Tee is a best-selling silhouette. Featuring a simple wide v shaped neckline and twin needle hem detailing. This style is a relaxed fit, with a longer hem length. Designed to be layered over singlets, dresses or worn back with shorts and pants.

Length of garment: 72cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Signature Cotton Jersey / 80gsm

Description: The Loose V Tee is a best-selling silhouette. Featuring a simple wide v shaped neckline and twin needle hem detailing. This style is a relaxed fit, with a longer hem length. Designed to be layered over singlets, dresses or worn back with shorts and pants.

Length of garment: 72cm

Model wears a size 1
Model measurements:
Height 175cm/5'7
Bust 77cm/30’
Waist 60cm/23’
Hips 88cm/34’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA 

Fabrication: 100% Satin Silk

Description: This gorgeous tank is cut on the bias creating the most flattering fit. The satin silk falls perfectly giving the body the right amount of swing. Beautifully french seamed and top stitched, with a sculpted v-neckline. Double neatened hemline, long line silhouette and binding on the armhole and neckline. 

Length of garment: 70cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Cotton Voile

Description: The Lucky Cami is a wardrobe staple. Featuring an a-line cut and a sweet v-shaped neckline. Adjustable straps for the perfect fit. Lightweight fabric in a long lined silhouette. Natural crushed look. Non-stretch. French seamed and top stitched. Can be worn as is or as the perfect layering piece.                           

Front length of garment: 61cm                      
Adjustable strap length: 17-30cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Signature Cotton Jersey / 80gsm

Description: A re-invention of the classic tee, the Junie Tee features a relaxed, boxy fit. Dropped shoulder with elbow length sleeves. Round neckline with twisted neckband and twin needle hemline.

Length of garment: 62cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash

MADE IN AUSTRALIA

Fabrication: 100% Cotton Voile

Description: The Lucky Cami is a wardrobe staple. Featuring an a-line cut and a sweet v-shaped neckline. Adjustable straps for the perfect fit. Lightweight fabric in a long lined silhouette. Natural crushed look. Non-stretch. French seamed and top stitched. Can be worn as is or as the perfect layering piece.                            

Front length of garment: 61cm                      
Adjustable strap length: 17-30cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA 

Fabrication: 100% Satin Silk

Description: This gorgeous tank is cut on the bias creating the most flattering fit. The satin silk falls perfectly giving the body the right amount of swing. Beautifully french seamed and top stitched, with a sculpted v-neckline. Double neatened hemline, long line silhouette and binding on the armhole and neckline. 

Length of garment: 70cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

Care: Cold hand wash or cold gentle machine wash with like colours. Use mild liquid detergents. Wash inside out in a hosiery bag for better care. Do not soak, bleach, spin or tumble dry. Remove promptly. Reshape and dry flat in shade. Cool iron on reverse, light press only. Do not dry clean.

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: The Tipa Singlet is a dreamy linen top featuring a gathered tiered hemline. Simple and pretty, can be worn dressy or casual. Designed to be worn crushed. Non-iron. All beautifully constructed with french seams and top stitching. 

Garment Length: 67cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: The Tipa Singlet is a dreamy linen top featuring a gathered tiered hemline. Simple and pretty, can be worn dressy or casual. Designed to be worn crushed. Non-iron. All beautifully constructed with french seams and top stitching. 

Garment Length: 67cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

MADE IN AUSTRALIA

Fabrication: 100% Linen

Description: The Tipa Singlet is a dreamy linen top featuring a gathered tiered hemline. Simple and pretty, can be worn dressy or casual. Designed to be worn crushed. Non-iron. All beautifully constructed with french seams and top stitching. 

Garment Length: 67cm

Model wears a size 1
Model measurements:
Height 175cm/5'9
Bust 82cm/32’
Waist 69cm/27’
Hips 96cm/39’

MADE IN AUSTRALIA

Fabrication: 100% Organic Heavy Cotton

Description: The lounge pant is here. Designed to be lived in. The relaxed fit and feel makes this pant a casual favourite. Elasticised waistband incorporating triple stitch detailing for smooth comfort. Two internal side pockets with mock fly front. Straight cut with a tapered leg, light leg twist and natural stretch. Twin needle hemline. The Cozy Twisty Pant is one that you will wear over and over again. Pairs perfectly with the Cozy Track Top, Lolop Hoodie and Box L/S.

Length of Garment: 95cm

Model wears a size 1
Model measurements:
Height 181cm/5'9
Bust 85cm/33’
Waist 66cm/26’
Hips 97cm/38’